California-based Gap Incorporated plans to open four Gap Outlet stores in China.
The opening of Gap Outlet stores is part of the iconic US retailer’s global growth strategy and its plan to open about 45 stores in China by the end of this year. With the second largest apparel market in the world, China is a cornerstone market for Gap’s international expansion.
“As we continue to execute on our expansion strategy in China, the time is right to open these Gap Outlet stores,” said Redmond Yeung, president of Gap China.
“The value sector in China is relatively new and presents additional market opportunities. Opening Gap Outlet expands how customers in China can participate in the Gap brand experience,” he added.
The first Gap Outlet store will open on September 22 at Ningbo Outlet Mall. Quickly following will be two additional stores at Qingpu Bailian Outlet in Shanghai and at Jingjin Florentia Village in Tianjin.
A fourth store is expected to open in Beijing later this year at the Scitech Premium Outlets.
Founded in 1995, Gap Outlet offers products uniquely designed for the Outlet channel. With the opening in China, Gap Outlet stores are will be in six countries worldwide.
Gap Incorporated also owns brands Gap, Banana Republic, Old Navy, Piperlime and Athleta.