Quiznos invades Philippines

Quiznos is the latest entrant into the Philippines’ fast food market, opening its first restaurant at Parkade One at Bonifacio High St in Taguig City.

The American quick service restaurant, known for its subs, is operated by Filipino partner ACA Group, which also brought Johnny Rockets to the Philippines.

“The partnership underlines Quiznos’ commitment to expanding and strengthening our brand equity, and making our mark in the Philippine market. We are confident that ACA Group will be able to communicate the unique offerings of Quiznos to Filipinos,” said Lee Vala, international chief development officer for Quiznos.

In addition to its trademark subs including Turkey Club, Chicken Milano, and Veggie Guacamole, Quiznos offers salads and wraps, soups, grilled flatbreads, and desserts. Catering to the local palate, it offers Filipino dishes such as menudo, beef tapa and adobo.

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ACA Group is now preparing to open another outlet at Greenbelt 3 in Makati, and plans to have 250 outlets trading in five years.

“With the strength of the Quiznos brand, we know Filipino consumers will come out in droves to experience Quiznos’ chef-inspired tastes and world-class service and operations,” said Amable Aguiluz, CEO of ACA Group.

Denver-based Quiznos said it plans to open 400 more outlets overseas by 2020.

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