TheTMSway, a global provider of mobile marketing and commerce solutions, has launched an interactive campaign that enables 98 hypermarkets and supermarkets within Indonesia to become in-store ‘interactive touch points’.
The campaign was devised to enable Matahari Food Business to build “a rewarding shopping experience” for their customers while acquiring opt-in data from a chain of 73 hypermart stores and 25 foodmart stores throughout Indonesia.
In collaboration with loyalty concepts specialist company, Brand Loyalty, TMS provides any customer visiting these hypermarkets and supermarkets between October 1 and December 31, 2012 with an invitation to participate in a survey and competition using their mobile to win a range of prizes.
The call to action (TMS Code: ARZBERG 2012) is placed within in-store advertising touch points (including on shelf, promotion banners, flyers and monthly magazine).
“As a company specialising in designing loyalty concepts for food retailers around the world, we are very positive about the outcome of this technology collaboration with TMS,” said Patrik Sundvisson, GM of Brand Loyalty.
“The findings from this campaign will certainly enable us to understand the market better, and position our loyalty programs more uniquely for Matahari Food Business,’’ added Sundvisson.
Customers are instructed to visit TMSsearch.com on their mobile and enter the campaign code to land to an optimised version of the supermarket’s mobile competition site where they are asked a series of questions and instructed to freely provide their details in order to stand a chance of winning prizes.
TMSsearch.com uses search technology devised with an algorithm which enables it to determine, in real time, which offer to provide to a consumer when they connect with the brand using the TMS code.
The TMSfactory platform will provide Matahari Food Business with complete metrics and data for this three-month campaign. These analytics will enable the food retailer to capture and analyse the level of customer response via this simple call-to-action message.
“Our aim is to help this giant food retailer collect as many pieces of ‘opt in’ consumer data from their shop floor,” said Jonathan Ellis, CEO of TheTMSway.
The campaign highlights a national in-store CRM data programme accessible via any device and in any store to enable the retailer to create a greater understanding about their customers.
“In conjunction with our Loyalty Program, this mobile campaign acts as a value-add and delivers an extra boost to the program and brand image. It not only creates in-store excitement, but also provides insight to the shopping behavior of our customers, enabling us to reward them better,’’ said Meshvara Kanjaya, marketing and merchandising director of Matahari Food Business.
GB
