Apple leads Vietnam’s tablet market

The Vietnam tablet market registered a quarter-on-quarter growth of 110 per cent in the second quarter.

According to IDC’s worldwide quarterly tablet tracker, Apple has dominated the country’s tablet market with a historic high of 78 per cent, boosted by pent-up demand among Vietnamese consumers.

Samsung, Apple’s main competitor in the market, took a significant hit as consumers switched to purchasing iPads instead of Galaxy Tabs.

“While Android vendors have the competitive edge in the local smartphone market, they are unable to compete with Apple in tablet segment as iPads are widely perceived to be in a league of their own,” said Võ Lê Tâm Thanh, senior market analyst, client devices research at IDC Vietnam.

“Its reputation as a premium device continues to expand its loyal following in Vietnam’s brand-conscious consumer market,” he continued.

Android experienced mild growth in Vietnam’s tablet market this quarter although this trend will be likely eclipsed by the iPad’s rise. The outlook for Android based tablets may be further affected later this year if the rumours of Apple’s iPad mini prove to be true.



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