Thai chicken chain expands

Thai grilled chicken restaurant chain Chester’s has earmarked 500 million baht (US$16.3 million) over five years to open 20 new outlets annually.

The company said it expects its outlet count to reach 176 by the year-end and a total of 400 by 2017.

The expansion is driven by its robust growth alongside strong purchasing power in the country, says Chester’s VP Suwat Songphatanayothin.

“We see the potential to open Chester’s outlets not only in all provinces but also in all districts across the country,” he said.

The expansion is not only confined across Thailand, with the company declaring it will open first overseas outlets in Vietnam and India in the next two years.

Chester’s, a subsidiary of Charoen Pokphand Group, targets sales to grow 15-18 per cent next year.



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