Daily deal site Groupon has opened its first concept store in Hong Kong, enabling customers to experience the Groupon lifestyle in an interactive way.

Located in Soundwill Plaza at the heart of Causeway Bay’s shopping area, the Groupon concept store offers customers a platform to redeem lifestyle products and test the products in a physical environment.

In doing so, Groupon is delivering a customer experience bridging the gap between the online and the offline world.

The Groupon concept store spans 4000 sqft of floor space and is walled with glass.

The store is staffed with more than 15 service personnel.

More than just a place for picking up lifestyle products that were purchased from Groupon’s website, the store features iPads where customers can browse, purchase, print and redeem their Groupon vouchers on the spot, creating ‘an ecosystem’ in itself.

The store also showcases selected products that will be made available for immediate purchase via the Groupon website.

To welcome early-bird customers, the first 10 to answer mystery questions correctly at the concept store won new iPhone 5s and the first 1000 redeeming products at the store received 50 Groupon credits.

“We’ve found many customers prefer picking up their Groupon products as opposed to delivery in Hong Kong, and as a part of our commitment to our customers and the customer experience, the Groupon concept store is now launched,” said Danny Yeung, CEO of Groupon Hong Kong.

“The store reinforces our commitment to bringing more value and a better experience to customers in Hong Kong,” added Yeung.

The daily deal site opened its first physical store in Singapore at Suntec City mall five months ago, the world’s first.

Groupon offers daily deals on things to eat, do, see and buy in 48 countries.

GB