Sprooki is offering a customisable mobile application for Singapore mall 313@Somerset.

Called Tring 313, the ‘white-label location-based retail system’, enables malls and major retail groups to get to market with the latest in location-targeted communication, campaign management, mobile commerce, profiling and reporting tools. It helps malls engage mobile shoppers when they are most likely to respond – where and when they shop.

Through its consumer-facing applications, web-based campaign management, scheduling and reporting tools, it enables malls and retail groups to schedule promotions, offers and events to appear in their own applications or as location-targeted messages ‘on the fly’.

It also helps malls manage and track coupons downloaded, purchased and redeemed by customers. Irrespective of whether the mobile application is on or off, shoppers will receive relevant, targeted alerts of special promotions and offers when they are in direct proximity of the mall.

“As retailers struggle to survive in a digital world, where shoppers armed with internet-enabled devices are researching and comparing prices, sharing offers and pre-purchasing, Sprooki’s platform is a fast-track for leading malls and retailers who are embarking on a mobile or multi-channel strategy,” said Claire Mula, Sprooki co-founder and MD.

Tring 313 alerts shoppers when they are within walking distance of the mall to offers and promotions from more than 170 retailers inside 313 including HMV, Forever 21, Guess, Food Republic, Make Up Store, Maggie Moo’s, Malones Restaurant & Bar and Shunji Matsuo.

Shoppers can download coupons and walk in-store to pay and redeem or pre-pay directly through the Tring 313 application on their mobile devices.

Singapore-based Sprooki recently received funding through Singapore’s National Research Foundation and incubator Get2Volume.

GB