‘The Great American Shoe Company’ opens in China
US-based manufacturer of premium men’s footwear and accessories, Allen Edmonds, has opened its first China store – and its first outside the US.
The store, in Shanghai, is run by Talent Creations, a retail company which manages international apparel and footwear brands in China. The two companies signed a licensing agreement one year ago.
Further stores will follow in Hong Kong and Macau during the next two years.
“It’s fantastic for us to continue to make shoes in the US and now to export our American products to China,” said Paul Grangaard, president and CEO of Allen Edmonds.
“The Chinese consumer values great style, quality and a well-established brand heritage. We believe that Allen Edmonds possesses all these important brand attributes,” said Kelvin Chao, president of Talent Creations.
Besides shoes, the store also sells belts, small leather goods, socks and new seasonal apparel.
Allen Edmonds products are available at upscale stores worldwide, including 38 Allen Edmonds stores across the US and online.
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