Luxup, the members-only club giving privileged access to the world’s fashion and luxury brands, has opened in Hong Kong and Macau.
The Hong Kong launch follows successful forays into London and New York.
Hong Kong and Macau mark the start of Luxup’s roll-out to Asian fashion capitals in mainland China, Korea, Singapore and Taiwan, which will follow in coming months.
Through a unique selling platform, which combines the elements of online and in-store shopping, Luxup collaborates with luxury brands to offer its members ‘brand passes’ for exclusive, limited edition products and VIP shopping experiences, all alongside a global rewards scheme.
The scheme enables shoppers to earn ‘Luxup rewards points’ that can be redeemed for more products or value added services including the company of personal stylists and complimentary chauffeurs, while they shop in brands’ flagship stores including Dunhill in Hong Kong, Balenciaga in London or Marni in New York.
Current brands include Akris, Alfred Dunhill, Balenciaga, Belstaff, Lanvin, Liberty, Loewe, Marni, Nicholas Kirkwood, Paul Smith, Roland Mouret and Valentino, with more joining week by week.
Luxup’s ‘brand passes’ are purchased online and redeemed in-store by the member. The experience is supported by member services in Chinese, Portuguese and English language websites, and support both online and in-store.
Additionally, Luxup provides members with magazine quality editorial content, overseen by creative director Phil Poynter and editorial director Harriet Quick.
Tourist spend is one of the key sources of growth in the Hong Kong luxury goods market, currently accounting for more than 50 per cent of spending, with forecasts predicting travel spend to contribute over 80 per cent of luxury growth by 2015.
The Hong Kong personal luxury goods market alone is forecast to reach €12 billion in 2015.
Luxup is run by a team that combines fashion talent and business strategists including Catherine Gaynor (MD, Hong Kong), Averyl Oates (commercial director), Phil Poynter (creative director), Harriet Quick (editorial director) and Anita Borzyszkowska (communications director) who are joined by Phil Ley (global marketing director) and Sarah Mower (fashion curator).
The team is led by founders and joint CEOs, James Corsellis and Mark Watts.
“Luxup offers its members unique passes into the insider’s world of fashion, wrapped up in the world’s first global rewards scheme for the luxury sector, as well as providing luxury goods retailers with a platform to target the high growth travelling customer segment,” said Corsellis.