India’s Aashima Mall in Bhopal has appointed Indian mall advisor Beyond Squarefeet to execute fit out management.
Part of a 600,000 sqft mixed-use development, Aashima Mall has a retail area of 300,000 sqft.
Beyond Squarefeet will be responsible and accountable for the re-orientation, marketing and leasing.
The mall, developed by Sree Govind Realty, is one of the two operational malls in Bhopal serving a population of more than 2 million residents.
Reliance Mart, Cinepolis, Reliance Trends and various brands such as Wrangler, Roxton, DLF Ave.nue, Motimahal and Yoko Sizzlers are among the anchors.
The mall also houses a food court with kitchens including US Pizza, Brownie point, Shiv sagar, Maroosh, Baskin Robbins and others.
A family entertainment centre and many other USPs are planned to be incorporated in the coming months.
“We understand that, a professional team is essential for the success of the mall, hence, we are now handing over the project to Beyond Squarefeet as they have the required expertise and experience to convert this mall into a successful destination,” said Aashima Mall director Sanjay Mulchandani.
Beyond Squarefeet also manages malls including Omaxe Connaught Place in Greater Noida, Lulu International Shopping Mall in Kerala, Lonavala Square in Lonavala, Gokulam Galleria in Kerala and K10 Mall in Jalna.