New Prada boutique in China

Luxury brand Prada has opened its first boutique in Jinan, China – inside the Inzone department store.

Designed by architect Roberto Baciocchi, the new store covers 640sqm on a single level, dedicated to women’s and men’s clothing, bags, accessories and footwear collections.

The facade, which pays tribute to artist Carlos Cruz-Diez, features a black marble surface with large light boxes at its base. A structure characterised by backlit golden and steel aluminium blades create a kinetic effect of day and night lights, emphasised by the height and the different depths of the composition.

The internal storefront, decorated with black marble slabs and polished steel profiles, has two entrances.

The checkered black and white Marquina marble flooring and walls panelled with pastel green fabric highlights the area dedicated to women’s and men’s bags and accessories.

The niches and the displays are enriched with polished steel profiles and saffiano cera leather and ebony wood shelves.

GB

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