Big Chill sets sights abroad

Filipino fruit shake retailer Big Chill plans to take the brand worldwide with an aggressive expansion program planned for China, Europe and the US.

Big Chill says it will earmark 500 million pesos (US$12 million) to open 100 international outlets, more than half of which will be opened in China.

The rest will be deployed in Europe and the US, targeting Barcelona in Spain and the West Coast in the US for its first locations.

“We’re expanding aggressively because we think this would contribute significant growth to the company’s coffers,” said Antonio Tiu, CEO of AgriNurture, which owns 51 per cent of Big Chill.

The CEO added that the expansion is a response to the success of its international opening at Hong Kong International Airport. Also, now that healthy foods become more mainstream, the company thinks it’s a good time to expand.

Established in 1994, Big Chill has an extensive network of shops and kiosks at shopping malls, universities and offices in the Philippines.


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