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Mumgo eyes SE Asia

Mumgo, an online shop owned by Australia’s Catch Group, is targeting mothers in Southeast Asia as it plans to expand its offering in the region.

The online retailer says the plan is part of its strategy to expand its customer base from 300,000 currently to half million within the next 12 months. The website offers apparel for mums, kids and babies, as well as make up, cosmetics, women’s fashion, homewares and other goods.

“A lot of current stuff on the site is appealing to the new mum and the mum-to-be. There is a lot of maternity and baby essentials. But I think you will see more fashion oriented towards children two to eight years old or even the eight to 14-year-old bracket,” said Dan Gold, who runs the website together with his wife Elise.

Aside from retail offerings, the website features blog posts, social media forums and product reviews.

Owner Catch Group is backed by billionaire James Packer, Tiger Global Management, Seek CEO Andrew Bassat and boutique investment group Gannet Capital. The company also operates websites about daily deals, wine and groceries.


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