The US doughnut company and coffeehouse chain Dunkin’ Donuts will enter Vietnam through local partner Vietnam Food and Beverage Company.
The two companies agreed to develop the brand in Vietnam over the next several years, with the first locations planned for the Ho Chi Minh City area.
“Vietnam Food and Beverage Company has a deep knowledge of the Vietnamese consumer. We look forward to working with them to bring Dunkin’ Donuts’ delicious offerings to guests across the country,” said Dunkin’ Brands International president Giorgio Minardi.
Dunkin’ Donuts restaurants in Vietnam will feature coffee and baked goods, a wide assortment of donuts, breakfast and bakery sandwiches, and other beverages. It says it will also offer regional menu items to cater to local Vietnamese tastes.
“Dunkin’ Donuts’ wide assortment of hot and iced beverages, baked goods and sandwiches are a great fit for the Vietnamese consumer,” said Le Hong Thuy Tien , chairman of Vietnam Food and Beverage Company.
Dunkin’ Donuts currently has more than 10,000 restaurants in 32 countries around the world, including more than 1450 locations in Southeast Asia.
In 2012, the brand entered several new markets, including India and Guatemala, and announced expansions in a number of existing markets, including Chile, Colombia and Germany.
Dunkin’ Donuts’ sister brand, Baskin-Robbins, entered Vietnam last year and currently has 13 locations in the country.
GB
