Baskin-Robbins plans major China expansion
The US-based chain of ice cream specialty shops Baskin-Robbins has signed five new franchise agreements to expand its presence in China.
The new franchise agreements include plans to open 249 additional shops across China over the next 10 years, more than triple its current presence.
The five new Baskin-Robbins franchisees and their development plans include:
- Wuhan Baba Commerce and Trade which plans to develop 50 locations in Hubei province over the next 10 years.
- Tianjin Aishike Catering Management which plans to develop 39 shops in Tianjin City over the next 10 years.
- Hebei Banno Food Service which plans to develop 50 locations in Hebei province over the next 10 years.
- No. 31 Shenyang Cold Beverage Company which plans to develop 50 shops in Liaoning province over the next 10 years.
- Beijing Rongshengyuan Dining Culture which plans to develop 60 locations in Shandong province over the next 10 years.
“With the development of these additional shops across China, even more ice cream lovers throughout the country will be able to enjoy Baskin-Robbins’ delicious ice cream, custom ice cream cakes and frozen beverages, all served in a fun environment and at a great value,” said Dunkin’ Brands president Giorgio Minardi.
Baskin-Robbins currently has more than 90 outlets in China, including shops in Beijing, Shanghai, Xi’an, Hangzhou and Zhengzhou. On a worldwide basis, Baskin-Robbins has nearly 7000 locations in nearly 50 countries.
Based in Massachusetts, the brand offers a wide range of ice cream flavors and frozen treats, including ice cream sundaes, ice cream cakes and frozen beverages.