Online fashion retailer Inverted Edge has raised over SGD$2 million (USD$1.6 million) through initial investments by venture capital funds and private investors.
Its founding backers include the Singapore National Research Foundation (NRF), Incuvest, an NRF-supported Technology Incubation Scheme incubator, Accel-X and four other undisclosed private investors.
The initial investment will be used by Inverted Edge to develop an online fashion shopping experience featuring a curated ready-to-wear collection from Asia Pacific’s independent designers.
Inverted Edge’s operational headquarters and logistics hub is based in Singapore.
“There are tremendous cost and resource constraints for designers in Asia Pacific who want to sell internationally. Building an online storefront, marketing across borders and managing fulfillment and customers requires an enormous investment in time, money and people,” said Debra Langley, CEO and founder of Inverted Edge.
“Inverted Edge provides all the resources to champion new and independent fashion designers who wish to sell to consumers anywhere in the world. We work with designers who have ambitions to become global brand names and guide them through what they need to sell internationally,” she added.
The online retailer works as a one-stop fashion retail advocate — from providing input on seasonal collections and price points, to building brand awareness through global marketing campaigns, and preparing products to be featured on the site. It manages customer enquiries, and sales and logistics, freeing designers from all the complexities of selling online.
“Over the last few weeks, Inverted Edge has been working steadily with our fashion partners to prepare their amazing collections for our launch. We have set our sights on becoming a successful online fashion retailer that represents some of Asia Pacific’s best independent fashion designers,” said Langley.