Krispy Kreme to enter Taiwan

North Carolina-based specialty retailer of doughnuts and complementary products, Krispy Kreme, has entered into an agreement with Huan Hsin, for the development of 10 franchise locations in Taiwan over the next five years.

Huan Hsin, wholly owned and managed by brothers Hung Chun Hsu and Cheng Chien Hsu, has been doing business in Taiwan, Malaysia and China for the past 30 years with a portfolio of businesses in the restaurant sector, food processing and importation and electronics manufacturing.

“Hung Chun Hsu and Cheng Chien Hsu have significant experience in the retail food business in China that they will be able to apply in Taiwan. Their passion for customer service and knowledge of the Taiwanese customer are important assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market,” said Jeff Welch, Krispy Kreme president, international.

Well known for its glazed doughnut, Krispy Kreme has more than 730 locations in 22 countries including India, Indonesia, Japan, Korea, Thailand and the Philippines.

“Doughnuts are very popular in Taiwan and we expect the market to grow quickly for Krispy Kreme through our signature original glazed doughnut and premium coffees,” said Huan Hsin president Hung Chun Hsu.

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