US burger chain headed for Oz
Global fast food chain, Carl’s Jr., has unveiled an ambitious strategy to crack the Australian market, with a goal of opening 300 stores in the next 10 to 15 years.
Carl’s Jr’s expansion into Australia will play a key role in doubling the resturant’s international presence to more than 1,000 restaurants in the next five years.
The burger chain, famous for its advertising campaigns featuring celebrities such as Paris Hilton and Kate Upton, has already seen sales records in New Zealand, opening eight stores in the past 18 months.
Andy Puzder, CEO of CKE Restaurants, said Australia is a highly attractive market for Carl’s Jr.
“Our research shows that the strong economy here, combined with our positioning and premium food offering complement what we’ve seen in New Zealand,” Puzder said.
“The quick service restaurant sector here is growing rapidly, presenting a great opportunity for us and the response from potential partners has been very positive.
“We also believe that there’s a real appetite for Carl’s Jr. amongst not only our target 18 to 34 year old male audience, or as we call them, ‘young hungry guys,’ but also everyone in Australia who aspires to be young.
“To satisfy this appetite we will offer our premium products, such as our wide variety of fresh, big and delicious charbroiled burgers that lead the industry in taste, quality and innovation.”
Carl’s Jr., the flagship chain of CKE Restaurants, is seeking bold and entrepreneurial franchise partners to develop and operate franchise territories in Australia.
CKE Restaurants has nearly 3300 restaurants, across 27 countries through its franchisees and affiliated entities.