McDonald’s February sales fall

Fast food chain McDonald’s has reported a worldwide comparable sales decline of 1.5 per cent.

In the US, comparable sales decreased 3.3 per cent, although this reportedly reflects the calendar effect of leap year. Excluding that impact, comparable sales in the US were flat against robust prior year performance.

In Europe, comparable sales decreased 0.5 per cent. Europe’s priority remains building guest traffic by focusing on unique premium menu offerings, compelling value and the expansion of Europe’s breakfast and restaurant operating hours.

In Asia Pacific, Middle East and Africa, comparable sales decreased 1.6 per cent, reflecting leap year. Adjusted, sales across these markets rose 1.5 per cent as subdued sales in Japan were more than offset by growth in China and Australia.

“While February’s results reflect difficult prior year comparisons, we remain confident in the fundamental strength of McDonald’s business. We have the operating experience to manage through the current challenging environment and the right strategies in place to grow the business for the long term,” said president and CEO Don Thompson.

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