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Luxury retailer to make Sydney debut

Singapore-based luxury brand retailer Reebonz is to open a flagship store in Australia.

The store will be located on Sydney’s George St and be its second bricks-and-mortar store globally after its first at the Raffles Place shopping centre in Singapore.

Last month, Reebonz opened its online platform in Australia and its expansion has been funded by investment from Intel Capital.

“Opening our flagship store in Sydney in April will allow shoppers to not only purchase but also take advantage of our care program, including a bag cleaning service,” says Australian GM Sean Lim.

“Our members have been expressing their desire for us to open a store in Sydney and we have listened.”

With leading brands including Prada, Gucci, Miu Miu, Tods, Christian Dior, Fendi and many others, Reebonz offers the widest brand selection with new names continually being added to inventory.

Reebonz has an exclusive membership loyalty program where Reebonz Black and Solitaire members can expect sneak previews of online sale events, exclusive invitations to in-store events and priority delivery service amongst other privileges.

Launched by Singaporean entrepreneurs Samuel Lim, Daniel Lim and Benjamin Han, Reebonz has since set up regional offices in Malaysia, Indonesia, Thailand, Taiwan, Hong Kong, Shanghai, and Korea as well as distribution channels to further assist company expansion across the Asia Pacific region.

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