I.T Group to open in Singapore

Hong Kong-based fashion conglomerate I.T Group has collaborated with Wing Tai Retail to open its first multi-label fashion concept store in Singapore.

The store, called i.t, will open in Wisma Atria shopping mall on Orchard Rd. The 10,200 sqft store will carry brands-new-to-Singapore such as izzue, b + a b, 5cm, tout à coup, fingercroxx, Venilla suite Pageboy.

The new store will be divided into different sections to reflect the personality of the different brands, yet adapt the architectural concept of the brand’s stores found globally.

The store concept is to be inspired by i.t Hollywood Plaza store in Hong Kong’s Mongkok. It will use different woods to construct a variety of patterns. The façade will feature diamond patterns created by cherry woods and willows while the display window will be accentuated with brass frames.

For Wing Tai Retail, the new venture marks its first foray into the multi-label fashion concept.

“Always on the look-out to break new grounds, this partnership with the I.T Group cements Wing Tai Retail’s growing stature as a fashion-forward retailer in Singapore,” said Helen Khoo, executive director at Wing Tai Retail.

“We are confident that, with the fashion market intelligence and experience from Wing Tai Retail, the shop-in-shop concept of i.t store and the interesting brand mix will bring a new excitement to the Singapore fashion scene,” said I.T Group CEO Kar-Wai Sham.

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