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Groupon India and Croma in tie up

Daily deal site Groupon India has partnered with Croma to sell electronic products in India.

Products will be sold at web store and will be delivered through Croma’s network.

“We offer very good deals for restaurants and other places and are very strong in some categories like fashion. With this tie-up, we will be now offering electronics and Croma is the best name in this category,” said Groupon India CEO Ankur Warikoo.

The website will offer up to 70 per cent discounts to customers, says the company.

“We are confident that Groupon users across the country will now get another reason to grab the most attractive deals on mobile phones, tablets, laptops, iPads and cameras through our special microsite,” said Warikoo.

Croma, a specialist retail chain of consumer electronics and durables, has been launched by Infiniti Retail, a subsidiary of Tata Group.

Infiniti Retail MD and CEO Ajit Joshi said the collaboration will help Croma widen its horizons to reach customers.

“It blends perfectly with our corporate philosophy and we are looking forward to a successful journey ahead,” said Joshi.

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