Baskin-Robbins to enter Philippines

Massachusetts-headquartered ice cream chain Baskin-Robbins is to expand into the Philippines.

The company has signed a master licensing agreement with IceDream to develop the brand in the country. The agreement calls for the development of Baskin-Robbins stores in major metropolitan areas across the country, with an initial focus on Greater Manila.

Baskin-Robbins plans to develop up to 50 locations across the Philippines over the next five years.

“With Southeast Asia becoming an increasingly important region for the Baskin-Robbins brand, we look forward to serving our guests in the Philippines our wide variety of ice cream flavors, custom ice cream cakes and frozen treats,” said Giorgio Minardi, president of Dunkin’ Brands International, the parent company of Baskin-Robbins.

Baskin-Robbins currently has nearly 7000 restaurants in some 50 countries, including more than 400 locations across Southeast Asia including Indonesia, Malaysia, Singapore, Thailand and Vietnam.

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