Indian cinema operator plans international expansion

Louis Vuitton-backed Indian multiplex operator PVR plans to take its high-end cinema concept Director’s Cut offshore.

The cinemas, which feature theatres, restaurants and stores selling books and merchandise, will be opened in Singapore, Hong Kong and Thailand and possibly other Asian markets.

“DC (Director’s Cut), as a luxury lifestyle concept, is now complete and has an international appeal. Now is the time when we can take it to some international markets,” said PVR joint MD Sanjeev Kumar Bijli.

“Asian cities will be the right markets, where the consumerism story is still strong, compared to the US or the UK which are either saturated or trapped in economic crisis,” adds Bijli.

PVR Leisure, the subsidiary of PVR, is now exploring opportunities in three Asian countries, says the company.

Bijli said PVR also plans further Director’s Cut openings across Indian cities like Bangalore, Gurgaon and Noida.

Funded by LVMH’s private equity arm L Capital, PVR also plans to add more food and beverage brands at its Director’s Cut chains.


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