American Apparel opens in Hong Kong

Los Angeles-based apparel retailer American Apparel has opened a new store in the Admiralty district in Hong Kong.

The 1500 sqft store within Lab Concept, a lifestyle retail destination in Queensway, is on par with urban American Apparel standalone stores internationally and features the company’s signature basics, dresses, shoes, swimwear, and its California select vintage products, as well as exclusive items for the Asian market.

“We have worked very carefully to develop a strategy for Hong Kong, keeping in mind that it’s a major center for business, travel, and finance both in Asia and worldwide,” said American Apparel regional manager for Asia Katherine Johnson.

The Lab Concept partnership is part of a continuing trend with American Apparel’s expansion, particularly in China and Hong Kong. The company previously operated a pop-up space at Lab Concept last year.

In 2012, American Apparel opened stores in Shanghai’s Joy City Mall and Beijing’s Parkview Green Mall, the latter of which is owned and operated by the Parkview Group headquartered in Hong Kong.

“As a city known for its free market capitalism, Hong Kong is a place we’ve been looking forward to operating in; in addition to this we’re constructing a branding and expansion strategy for Southeast Asia, which is both thrilling and humbling considering that many retailers manufacture their garments in this area of the world,” Johnson said.

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