Berluti opens first maison in China

Menswear luxury brand Berluti has opened its first maison in China.

The 3700 sqft maison at IFC Mall in Shanghai carries the brand’s entire range of products such as leather goods, ready-to-wear and shoes. It is the brand’s second store in Shanghai.

The maison features a patina bar and a private lounge where customers can have fittings by appointment.

The new store is part of Berluti’s 20-stores global expansion this year.

Berluti’s presence in China is spread across first- and second-tier cities including Shanghai, Beijing, Chengdu, Tianjin, Hangzhou, Ningbo and Shenyang.

Berluti was founded in Paris in 1895 and was acquired by LVMH Group in 1993.

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