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The future of retailing…

Today’s customer-centric digital world is radically altering the retail landscape and forcing retailers to rethink every aspect of their operations.

At the Omni-Channel Retailing Conference in Hong Kong, more than 50 speakers will reveal what some of the world’s most successful brands are doing to attract and keep customers in these turbulent times.

Held alongside Retail Asia Expo, the conference is a significant event for the regional retail sector. More than 200 senior executives from across Asia Pacific are expected to attend the three-day event where they will share strategies, discuss new technologies and tools, and set the future direction for retail in the region.

“To satisfy today’s more sophisticated and digitally empowered Asian consumers, retailers need to deliver integrated and highly personalised shopping experiences that span physical stores, online and traditional media,” said Stuart Bailey, GM at Diversified Events Hong Kong LLC, the organiser of Omni-Channel Retailing Conference 2013.

“Maintaining a consistent brand image across these multiple channels and diverse customers is a huge challenge. We are helping Asia’s retailers meet this challenge head-on by lining up industry thought-leaders and influencers to focus on omni-channel retailing at this year’s Retail Asia Expo conference.”

Representing global retail brands, consultancies and solution providers, conference speakers will share the latest technology innovations, brand-specific case studies and market trends to help retail professionals create seamless and engaging customer experiences that drive sales.

“The modern consumer is discerning and demanding. Meeting their escalating expectations means we must adapt quickly, embrace new technologies and change our business models,” said Thibault Villet, CEO of Glamour Sales China and former president of Coach Greater China, who is speaking on the opening day of the conference.

The connected consumer expects detailed and up-to-date information to be accessible wherever and whenever they choose, through a multitude of channels. These channels may include a physical store, kiosk or pop-up shop; traditional TV, radio, print media and signage; as well as new media via computers or mobile devices.

The challenge for retailers is to ensure that all channels complement one another and provide accurate, consistent and current information, the company said. To do this, retailers must now connect all of their data, systems and platforms, from operations and logistics to IT, marketing and advertising. Furthermore, they need to do so with a real understanding of customer preferences, gathering intelligence on preferred touch points from social networks, purchasing history, website visits and so on.

“To capture the opportunities of omni-channel retailing, businesses need to increasingly integrate their mobile and traditional marketing. The chance to discuss pressing issues and interact with a range of marketing professionals and leading brands is the real value of this Omni-Channel Retailing Conference. The content and line-up of speakers is really impressive,” said Frederick Saurat, founder, The TMSway.

The second Omni-Channel Retailing Conference is to be held concurrently with Retail Asia Expo at the Hong Kong Convention and Exhibition Centre on June 4 to 6.

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