HomeShop18, India’s largest virtual retail player now adds food and grocery items to its product range.

With this move, HomeShop18 becomes the only national level virtual retailer to have food items in its vast portfolio.

In the coming months, the virtual retailer plans to widen its range of products by adding ready-to-eat items and many more food products to its offer.

It seems food was the only category missing in HomeShop18’s portfolio as the virtual retailer already offers home décor, gadgets, lifestyle products, books, kitchen appliances, health and beauty and apparel.

“Introduction of the food range is another important step towards HomeShop18’s aim to be a one stop shop for our valued customers at an affordable price,” said founder and CEO Sundeep Malhotra.

The launch of this category marks a new chapter in India’s online retail market as food is one category which e-retailers haven’t really experimented at a national level.