Swiss watch brand expands to China

Swiss watch brand Jaquet Droz has expanded into China’s mainland, opening its first store in Shanghai.

The store is the brand’s sixth in Asia after Hong Kong, Macau and Tokyo.

The Shanghai store, in the Xintiandi district, reflects the brand’s core vales: a ‘refined aesthetic’ and a ‘constant spur to wonderment’.

In celebration of its 275th anniversary, Jaquet Droz also held an exhibition of its history at the Swatch Art Peace Hotel in the Bund district.

Told in five chapters, the exhibition provided an insight into the many facets of the Swiss watch brand and how its legacy remains preserved today.

Established in 1738, Jaquet Droz is positioned within the prestige and luxury segment of the Swatch Group.


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