US food retailer The HoneyBaked Ham Company is expanding for the first time internationally.
HoneyBaked is partnering with Toranomon Ham Co Ltd who will hold the rights to sell HoneyBaked’s products in Japan.
The premium food retailer is targeting a launch later this year to include a storefront, e-commerce, sampling and a full marketing campaign specific to the region.
HoneyBaked Ham Company was founded in Michigan in 1957. The family owned and operated company now boasts over 400 stores across the US and sells a variety of products including the signature honey-baked ham, turkey breasts, sides and desserts. Most locations also offer catering as well as a cafe menu including sandwiches, salads and deli sides.
“There is a great demand in the Japanese market for premium American brands and HoneyBaked fills a market niche with its unique glazed and spiral-sliced hams,” said CEO Paul Kraft.