Swiss watch brand Hublot has debuted in Ningbo.

The new store is in Tianyi International Shopping Mall in Ningbo, part of China’s economically developed southeast region. The city has a large middle class and many “timepiece connoisseurs”, says Hublot.

The watch brand has teamed with CTF Watch to open the store, its ninth in China.

In light of the brand philosophy ‘Art of Fusion’, the store combines its traditional black color with high-tech elements representing modest luxury.

The most distinctive feature of Hublot is the bold use of rare materials in its pieces, which has also played a role in the store design – leather furniture is set against black marble floor, and glass and alloy showcases complement high-tech detailing.

To celebrate the opening, Hublot will present a selected collection of classic and attractive pieces to local watch collectors and premium consumers.

Hublot has now opened over 60 stores in luxury shopping centers around the world.