Pinkberry expands into India

Yogurt retailer Pinkberry has entered India, its 19th global market.

It has opened three stores in Mumbai, Bangalore and Chennai with local partner JSM Corporation.

In conjunction with the store openings, Pinkberry will introduce new ‘fresh, not frozen’ strained yogurt and lassis.

To adapt to the local palate, Pinkberry and JSM Corporation will ‘regionalise’ the menu with locally relevant flavors, recipes and toppings. For example, it will offer fresh yogurt bowls that are topped with local favorites such as dhokla and khatta meetha.

Pinkberry CEO Ron Graves says the company measures success not just on the number of stores it opens, but on the number of customers coming back on a routine basis.

“When you grow as fast and as globally far-reaching as Pinkberry, it becomes tempting to cut corners and compromise quality, but we refuse to do that,” he said.

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