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Coffee company aids Vietnamese farmers

Mondelēz International, the world’s second largest coffee company, has opened its first-ever training facility for coffee farmers to promote sustainability and entrepreneurship in Vietnam.

The farmer training center is a first step in the company’s ‘Coffee Made Happy’ sustainability program, a commitment to invest at least $200 million to empower 1 million coffee farming entrepreneurs by 2020.

Working with the 4C Association and supplier ACOM, the program will train 1500 farmers in agricultural practices to help boost their coffee crop yields and increase the quality of their beans.

Together, the investments should help farmers supply about 7000 metric tons of coffee that meets the 4C standard. The program should, in turn, improve the livelihoods of about 5000 families in farmers’ coffee growing communities.

“Coffee Made Happy is focused on helping farmers to become more successful entrepreneurs by working with partners to improve coffee production and business skills,” said Hubert Weber, president, global coffee at Mondelēz International.

“Farmers are learning how to manage their businesses more effectively through simple tools like profit-and-loss log books, and they’re using new skills to grow more coffee with fewer resources, leading to more productive and profitable farms.”

Weber said the program is a key part of Mondelēz International’s overall commitment to sustainable agricultural commodities.

Mondelēz International is one of the largest buyers of coffee in Vietnam, so the company’s scale can make a big impact.

Over the next two years, the company plans to invest more than $1 million in Vietnam and Indonesia to support Coffee Made Happy programs, in cooperation with the IDH Sustainable Coffee Program to scale up sustainable coffee in both countries.

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