Automated and self-service retailer AVT has expanded into Asia, opening Marley Coffee Automated Stores in Korea.

“With reduced labor costs, Marley Coffee Automated Stores can deliver a gourmet cup of coffee at an affordable price,” according to media statements.

Marley Coffee is an international gourmet coffee company founded by Rohan Marley and his friend Shane Whittle, sourcing beans from around the world, including Ethiopia, Central America and Jamaica.

The automated concepts is designed to produce convenient, low cost hot coffee solutions to customers without the labour costs of full service cafes.

With powerful brand name, added convenience and lower cost, Marley Coffee is expected to succeed in Korea, says AVT founder and chairman Shannon Illingworth.

“We look forward to selling many more machines to our Korean partners, as well as throughout Asia and Japan,” said Illingworth.

According to a research by analysts at T.Rowe Price, coffee is generating growing consumer interest in the region, with strong growth prospects in emerging markets, especially in Asia.

“While tea will remain an important beverage, we expect coffee to continue to gain share.”