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Neck & Neck plans Asian expansion

Spanish kidswear brand Neck & Neck is broadening its Southeast Asia footprint, moving into Singapore and Thailand where it plans more than 30 stores.

In Singapore, Neck & Neck has signed a master franchise agreement with Jay Gee Melwani Group to open its first store at the City Square Mall this year.

The agreement also foresees the opening of 23 stores within department stores in two years.

Meanwhile, Bangkok-based consultancy Mongolia Consults, which operates Neck & Neck in Thailand, has forged an initial agreement with Central Marketing Group to open eight stores this year.

Neck & Neck has focused on international markets in recent years. The company has entered Morocco, the Philippines and the UAE, and is about to enter Egypt, Kuwait and Saudi Arabia, where it plans 15 stores in coming months.

Founded in 1998, Neck & Neck has a network of 200 stores in 11 countries. According to the company, its goal is to expand its share of total sales in international markets from the current 30 per cent to 50 per cent.

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