Vodafone India introduced an ‘Innovative Design’ retail concept at its store in Mumbai, billed as providing customers with a ‘best in class service experience’.

Located at its corporate office premises at Lower Parel, Mumbai, Vodafone’s ‘Innovative Design’ retail concept is in line with Vodafone’s ‘Retail of Tomorrow’ initiative to deliver ‘unique and superior retail experience’ to its customers.

Keeping in mind the trend of increasing smart phone penetration and mobile internet usage, Vodafone has created what it considers to be a futuristic one-stop shop experience platform for its customers, said MD and CEO Marten Pieters.

The concept is designed and equipped to be ‘future ready’, to meet the evolving needs and expectations of the customers, offering live and engaging retail experience of its range of products and services.

The store will be a showcase for many new concepts and will be used as a retail laboratory for any new retail initiatives from Vodafone India.

Vodafone today has one of the largest exclusive retail footprint in the country with over 7800 stores.