Cosmetics retailing group Sa Sa has opened its first ‘Sasa’ store in Dongguan City, Guangdong Province.

The store complements the group’s existing retail network in Southern China and will drive its development in mainland China.

The new store is located in Dongguan Chang’an Wanda Plaza, a large-scale urban complex that integrates shopping, recreation, dining, entertainment, cultural activities and accommodation.

Sa Sa’s new store in Dongguan covers a floor area of approximately 122 sqm and designed in line with Sa Sa’s image across the markets in Asia Pacific region. Over 2000 products from more than 100 brands are stocked.

Sa Sa says it will continue to extend its retail network and accelerate penetration into mainland China’s market by opening stores in existing cities and tapping into new and promising markets.

To allow flexibility in controlling operational costs, a smaller store format with essential product offerings will be adopted in some store openings, it says.