Bally boosts Chinese online store

Swiss luxury leather goods brand Bally has partnered with CDNetworks to optimise its website and improve web performance for its customers in China.

Headquartered in Switzerland, Bally launched bally.cn in 2011, which is dedicated entirely to the Chinese market.

The partnership is guaranteeing online customers a more efficient and user-friendly experience, it says.

Bally is also benefiting from CDNetworks’ China Acceleration service, an optimised content distribution infrastructure across 25 points of presence (PoPs) in mainland China. The service, adapted to the country’s specific network requirements, routes content and applications for optimal delivery with minimal latency across China’s internet to Chinese end users.

“In order to become competitive on a global scale, international companies need to ensure that their websites are loading quickly and continuously available,” said CDNetworks Americas/EMEA president and COO Jeff Kim.

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