Chinese technology company Lenovo plans to open around seven new flagship stores in China by 2016.
The ThinkPad maker says the flagships will be wholly owned by the company and located in Beijing, Shanghai, Guangzhou and Shenzhen.
The stores will provide customers a place to experience the product range, which has expanded into tablets, smartphones and smart TVs, it says.
Lenovo has been selling computers through 40,000 partner-owned shops until now and opened its first company owned store last year.
Lenovo plans to focus on tablets and smartphones to offset falling sales of personal computers and to increase competitiveness with tech giants Samsung and Apple, which plans to double the number of its stores in China from 11 now.
Technology research company Gartner has ranked Lenovo as the leading PC maker with market share of 16.7 per cent, ahead of HP whose market share stood at 16.3 per cent.