Yoshinoya plans pizza chain

Japanese company Yoshinoya Holdings, through its subsidiary Peterpan Comoco, plans to open 100 pizza stores across Japan in five years.

The first outlet will open in Tokyo in September, with pizzas sold at a pricepoint of just 500 yen (around US$5).

“We would like to run eateries for low-priced, soft-textured Neapolitan pizza,” said president Mikio Kurihara.

Yoshinoya operates more than 2500 beef bowl restaurants in Japan and overseas.

The planned pizza chain will face competition from Domino’s Pizza which is to expand from 259 stores to 600.


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