Independent arbiter on branding, Superbrands, has honored 21 local brands during its fifth awards ceremony in Bangkok.

Shopping mall CentralWorld has been accoladed as “Brand of the Year” for ensuring best customer service and positioning its brand perfectly.

Other winners were 12 Plus, King Power, SB Furniture, Siam Paragon, Watsons, Major Cineplex, LG, Hi-Kool, Double A, Muang Thai Life Assurance, Orchid and Krungsri Auto.

“It is heartening to see so many of Thailand’s home-grown brands make it into the Superbrands Thailand book alongside large corporate entities and world-famous fast-moving consumers goods brands,” said Superbrands MD Mike English.

Superbrands is an organisation that works to measure and evaluate the success of brands. It was founded in London and has expanded into 86 countries.