Digital technology company AVD Digital Media (AVD) and media company Acorn International have partnered to launch first interactive shoppable video for online consumers.

This is the first shoppable e-commerce video of its kind in the China market.

Called AVD Touch, the interactive video solutions allow Acorn web shoppers to purchase and receive product information simply by touching any product or object they see on-screen.

AVD’s revolutionary technology is deployable on any e-commerce site and can also live inside online video portals and website banner ads.

“This multi-platform capability enables maximum exposure and immediate shoppability in all the places audiences naturally go to watch content,” says AVD’s CEO Andrew Ballen.

“This opens up video everywhere as the new and natural way to drive e -commerce sales.”

AVD Touch has been shown to dramatically increase click-through-to-buy and final conversion rates while significantly lowering cost per sale when compared to other direct-sell mechanisms.

“Engaging interactively with video content enables our consumers to sit in the driver’s seat and take control of their online experience,” states Acorn executive chairman Robert Roche.

Using visual keys in video, AVD Touch marries the world’s most advanced technology with man’s most powerful desire. Viewers can now purchase and explore anything they see and want, whenever it appears inside Touch video.

This increases viewer engagement, social sharing and prompts immediate purchase, say the companies.

Acorn operates one of China’s largest TV direct sales businesses and other direct sales platforms and a nationwide distribution network.