The Indian restaurant industry is to reach the 137,000 crore (around $3 trillion) mark by 2015.

Research by the Indian Restaurant Congress shows the industry is currently worth 75,000 crore and will grow at an annual rate of 17 per cent.

The research also says that the consumers actively seek quality from food operators and restaurants. Apart from demanding quick service, they are also keen on the healthiness and calorie intake of the food they eat.

“There is a huge demand in the market especially as people are travelling abroad; they are upwardly mobile, and in terms of food they are becoming more experimental, today every consumer loves to be pampered, so for every restaurateur it is important to maintain the food consistency quotient,” said Speciality Group of Restaurants founder and MD Anjan Chatterjee.

For every restaurateur, it is very much imperative to establish any new concept in Indian market with value for money proposition to gain the initial pull, adds Jubilant Foodworks Limited CEO Ajay Kaul.