British lingerie brand Agent Provocateur has entered the Chinese market with first store at Parkview Green Mall in Beijing.

The Beijing store offers lingerie, nightwear, swimwear, accessories and more.

The brand plans 10 stores across China within the next few years with next stores planned for Shanghai and Chengdu.

Besides bricks-and mortar stores, Agent Provocateur will also launch an e-commerce business in the next few months.

Agent Provocateur has 30 stores in 13 countries.