British lifestyle brand Cath Kidston is demonstrating its confidence in China with a flagship store in Shanghai.

To be located on Huai Hai Rd, the store will span 573 sqm over three levels and will offer its full range of products across homewares, accessories, clothing and childrenswear.

“The new flagship store will be a great brand showcase and is a really exciting milestone in our 20th year,” said CEO Kenny Wilson.

He said Greater China could become the brand’s biggest market one day.

“The potential for Cath Kidston in China is huge. This is a really significant milestone for us,” he said.

Cath Kidston is also slated to open its first Singapore store this month.

It says it is performing strongly in Asia where it has 63 stores.