Asia Pacific’s domination of the worldwide digital retailing market is set to continue to 2017.
A report has predicted that the online retail market across Asia Pacific will grow annually by 25.5 per cent between 2012 and 2017, by which time it will be worth US$378 billion.
In 2012, Japan and China together accounted for over 75 per cent of total Asia-Pacific online retail sales.
Meanwhile, the Middle East and Africa’s online retail market’s growth is expected to slow, while Latin America’s will increase marginally.
Concurrently, Europe’s recovery from the economic crisis will continue, reversing the trend of recent years and overtaking the North American market in terms of growth.
The UK, France, Germany, Russia and Italy accounted for more than half of European retail sales through the channel in 2012, however, their combined share is expected to decline by 2017.