Bremont debuts in HK

British luxury watch brand Bremont has opened its first overseas boutique in Hong Kong.

Located on Lyndhurst Terrace in Central Hong Kong, the boutique spans 2000 sqft and will introduce the brand in Asia.

The store follows the success of its standalone flagship in London, which won “UK Retail Store of the Year” at the Retail Jeweller awards in July 2013.

It mimics the design of the London space but uses more innovative technologies which portray the stories behind each watch that Bremont creates.

“It is a big step for us to launch our own boutique in Hong Kong but we wanted to build on our considerable success with London and the exciting growth that Bremont has seen,” said co-founder Giles English.

“When you have your own store you can really communicate your own brand message and DNA to your consumer. It also has a very positive effect on your wholesale markets as the brand becomes more visible,” adds English.

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According to another founder, Nick English, the Hong Kong boutique will be more than just a traditional watch store as it will be a place for watch collectors to come and meet to talk about watches over a coffee or a Chivas whiskey.

“We will also be expanding our explorers club from the UK to Hong Kong where we will have monthly events,” he said.

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