Central Thailand adds chain

Thailand’s Central Retail Corporation is expanding its home products brands with Baan & Beyond.

First two stores are planned for Chiang Mai and Khon Kaen before the year ends.

Baan & Beyond will be the company’s third home products brand after HomeWorks and Thai Watsadu.

“Baan & Beyond will serve as an outstanding extension of CRC’s home decor product range,” said Thai Watsadu president Suthisarn Chirathivat.

“It will drive us to become one of the top three players in the country’s retail home decor market within the next three years,” he said.


CRC plans to expand the new chain with six stores opening next year.

It will also open five new Thai Watsadu stores before the year ends.

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