Indian retailer goes global

An Indian fashion retailer has ambitions to take on the world.

After creating a fashion wave in India, Global Desi is on its way to style the fashion savvy the world over as it goes international with its first store in Mauritius.

Global Desi was founded in 2007 with 48 standalone stores and a presence across 130 multi-brand outlets including Pantaloons, Shoppers Stop, Lifestyle and Central.

Offering a fusion of Indian and global influences, Global Desi is inspired by India’s vast and vibrant heritage of colours, textures and prints juxtaposed with western cuts.

Taking its fashion philosophy beyond the Indian shores, the brand recently opened its doors in Mauritius at one of the upmarket mall, Bagatelle Mall, occupying more than 1100 sqft store space.

“It is so exciting to see Global Desi beginning to reach out to the ‘fushionistas’ the world over. Global Desi has always celebrated the free spirited adventurous girl, who is as eclectic as the colours and prints that she wears,” said creative director Anita Dongre.

“At Global Desi, our vision is to offer accessible fashion to the style savvy with apparel that is high on trend and comfort, global in appeal and Indian in essence,” adds CEO Sangita Rohira.

Global Desi is slated to open approximately 12 more stores this calendar year including new cities like Kochi, Guwahati and Baroda.

“We will also focus on new international markets to open more stores in the next year as we prepare to be a global brand in line with our vision for Global Desi,” said Rohira.

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