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Korean brands in Japan foray

South Korean fashion brand Dolly & Molly has made its first foray into Japan.

It’s the latest in a growing number of Korean retailers entering the lucrative Japanese market.

Dolly & Molly has opened its first Japan store at Parco department store in Shibuya, Tokyo.

“We’re not limiting ourselves to fans of Korean pop culture. We want to appeal to a broader audience. We intend to develop designs that match Japanese tastes,” said a spokesperson about the opening.

Its South Korean peer E-Land Co has also opened a store of its brand SPAO in Yokohama. The brand known for its casual and business clothing for men and women, is creating a product line especially for the Japan market, where it plans to open 30 stores by 2015.

Meanwhile, South Korean cosmetics Tonymoly has partnered with local company M’s Co to open 100 stores in the Japanese market.

These South Korean retailers pin on the hope that Japanese’ love of Korean pop culture could translate success for them.

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